Francis Coppola Wine | Packaging

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Challenge

To select an existing brand and design a wine label that expresses a “high-end” taste.

Solution

The new label reflects the natural origin of the wine in a playful manner. The stem graphic has the initials FC in it, creating a simple mark that could be used in the branding of this line of wine. While the label is large, it only has a small amount of information on it, giving it the feeling of being exclusive. The simple black and white color scheme adds to the wine’s sense of elegance. The stripe at the top adds a subtle and modern feel to the wine.

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