Hunt & Gather | UI Design, Icon Design

Challenge

To develop a set of icons to be used by a campaign created to help students who are working towards healthier eating habits. To also create a user interface for an iPhone app that is meant to help connect college students with other college students who are also eating healthy.

Solution

The campaign is called Hunt & Gather because it is playing off of the idea of the college caveman. Keeping this in mind, a sketchy look was developed to imitate the idea of cave drawings. The colors used are earthy tones meant to stimulate the idea of healthy eating. The app design is easy to navigate and allows the user to easily connect with other college students through the “Events” feature.