Ignite | Branding, Advertisement, Branded Environment, Web Layout
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Challenge
To create a new brand for an existing bowling alley that describes the excitement of bowling. To create an environment that reflects this branding and instills the feeling of excitement.
Solution
What is more exciting than the thought of hurling a flaming bowling ball down a lane, and it exploding upon impact with the pins? That is where the idea behind the new mark comes from. The flaming ball
is paired with the word “Ignite” promising the audience a place of excitement. The style of the new brand and interior is similar to that of a night club. The brand needs to go beyond just logo elements and needs to extend to the bowling alley itself. The new imagery on the lanes, lighting, and colors of the interior express this sense of being in an exciting and entertaining environment. |